Unlock Higher Conversions with Split URL Testing: Find Your Winning Page Design Fast
Not sure which Shopify page design performs best? Run a Split URL test and get scientifically valid results within 24 hours. Simply provide URLs for different page layouts, and we’ll automatically send traffic to each. No technical skills needed.
How Split URL Testing Works
Step 1 of 4
Set Up Your Alternate Page: Get Your Variant URL Ready
Split URL testing is built for big swings: a brand-new landing page, a restructured product page, or a redesign too ambitious for an element-level test.
Build the alternate page with whatever tool you like — Shopify’s editor, your page builder, or custom development. It only needs to be live at its own URL; it doesn’t have to appear in your navigation or be visible to shoppers browsing your store.
Add both URLs to the test setup and your experiment is ready to run.
Target with Precision: Choose Your Audience
In the Customize section, you control exactly who enters the experiment. Split traffic evenly between the original and alternate URLs for a clean store-wide answer, or target the shoppers whose behavior you most need to understand:
- Device type — compare how each page converts on mobile versus desktop
- Geographic location — validate a design in one market before rolling it out everywhere
- Visitor behavior — separate new shoppers from returning customers
- Traffic source — isolate paid campaigns, email clicks, or organic visits
Define Success: Pick Your Key Metrics
A test is only as useful as the goal behind it. Choose from Elevate’s pre-built metrics — add to cart rate, conversion rate, or revenue per visitor — or create a custom objective that maps to your own funnel.
Whatever you pick becomes the yardstick for the whole experiment: it’s what Elevate tracks, what the statistics run against, and what crowns the winning URL. Not sure what to optimize first? Our CRO experts will help you define a goal that fits your margin and growth targets.
Track Performance: Align Results with Your Goals
From the moment traffic starts flowing, Elevate’s dashboards show how each URL performs against the goal you set — conversions, revenue, and trend lines updating in real time. Because traffic is split scientifically, you can trust a verdict in as little as 24 hours.
When the test concludes, the winning page is backed by statistically valid data rather than gut feel. Want to go deeper? Our CRO team can review the results with you and recommend what to test next.
